{"id":249,"date":"2025-01-23T08:11:23","date_gmt":"2025-01-23T09:11:23","guid":{"rendered":"https:\/\/sciencexperiments.com\/?p=249"},"modified":"2025-01-24T18:10:48","modified_gmt":"2025-01-24T18:10:48","slug":"ads-satirizing-free-bets-work-to-develop-skepticism-among-uk-test-sample","status":"publish","type":"post","link":"https:\/\/sciencexperiments.com\/index.php\/2025\/01\/23\/ads-satirizing-free-bets-work-to-develop-skepticism-among-uk-test-sample\/","title":{"rendered":"Ads Satirizing Free Bets Work to Develop Skepticism Among UK Test Sample"},"content":{"rendered":"
<\/div>\n

Ad casts doubt<\/h2>\n

A new English study has revealed that anti-gambling groups can beat operators at their own game. Researchers showed anti-gambling commercials that mimicked the delivery of ads from leading sportsbooks to a test sample. They proved effective in casting doubt over free offers.\u00a0<\/p>\n

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develop resistance to offers gambling operators promote<\/p>\n<\/blockquote>\n

According to Swansea University, its researchers ran the study to test if viewers watching counter-advertising videos would develop resistance to the types of offers gambling operators typically promote.\u00a0<\/p>\n

Psychologists from Swansea University joined by counterparts from the University of Bristol and Australia\u2019s CQ University ran the tests and found the counter ads decreased the audience\u2019s appetite for free offers.<\/p>\n

The research team used gambling marketing skills and tactics in their test commercials to create doubt over gambling offers.<\/p>\n

Trojan horse<\/h2>\n

The Swansea study focused on a group of 1,200 adult gamblers and prepared a marketing campaign using betting ad agency tactics to successfully push a cautionary gambling message.\u00a0<\/p>\n

According to the university, the counter-campaign used engaging imagery, messaging, and satire<\/a>. The result, it stated, was a video \u201cthat did not sell dreams but instead exposes the strategies used by gambling companies.\u201d<\/p>\n

The study continued to monitor the 1,200 gamblers and found they demonstrated an \u201cincreased scepticism towards gambling ads\u201d and that they cut down on taking up free offers.\u00a0<\/p>\n

Swansea University Lead Researcher Dr Jamie Torrance revealed his team had done their homework beforehand. Torrance referenced ads \u201cplastered all over live sports\u201d countless online pop-ups, and \u201cchirpy jingles worming their way into your head.\u201d\u00a0He added: \u201cThe betting industry is always shouting for your attention\u201d Torrance stated, an insight that informed the counter-ad video.<\/div>\n

The video also triggered a significant fall in viewers taking up \u2018free\u2019 betting offers \u201cwith 21% of them stopping altogether.\u201d Swansea believes this is a sure sign that \u201cconsumers can be taught to spot the hustle.\u201d<\/p>\n

Timely research\u00a0<\/h2>\n

According to Torrance, his university\u2019s findings have come at the right time with UK \u201cgrappling with the uncomfortable truth about how deeply embedded betting has become in everyday life,\u201d with UK viewers watching up to 1,500 TV and online ads and gambling advertisements a year.<\/p>\n

A recent EPL season, meanwhile, featured match broadcasts in which a gambling-related logo popped up every ten seconds.<\/p>\n

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a multibillion-dollar industry \u201cbuilt on persuasion \u2013 and losses\u201d<\/p>\n<\/blockquote>\n

The doctor added that while gambling is sold as fun, it\u2019s a multibillion-dollar industry \u201cbuilt on persuasion \u2013 and losses.\u201d\u00a0Professional football commentator Clive Tyldesley, meanwhile, stated the strategy of mimicking mainstream betting marketing to deliver important cautionary messages \u201cwill hopefully hit home every bit as hard.\u201d<\/p>\n

Tyldesley added that while gambling doesn\u2019t give material gains, \u201cit\u2019s worth being reminded of its futility in the same language that it is sold to us.\u201d\u00a0\u00a0\u00a0\u00a0<\/p>\n

The post Ads Satirizing Free Bets Work to Develop Skepticism Among UK Test Sample<\/a> appeared first on Vegas Slots Online News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ad casts doubt A new English study has revealed that anti-gambling groups can beat operators at their own game. Researchers […]<\/p>\n","protected":false},"author":1,"featured_media":237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casino"],"_links":{"self":[{"href":"https:\/\/sciencexperiments.com\/index.php\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sciencexperiments.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sciencexperiments.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sciencexperiments.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sciencexperiments.com\/index.php\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":1,"href":"https:\/\/sciencexperiments.com\/index.php\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":250,"href":"https:\/\/sciencexperiments.com\/index.php\/wp-json\/wp\/v2\/posts\/249\/revisions\/250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sciencexperiments.com\/index.php\/wp-json\/wp\/v2\/media\/237"}],"wp:attachment":[{"href":"https:\/\/sciencexperiments.com\/index.php\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sciencexperiments.com\/index.php\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sciencexperiments.com\/index.php\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}